Geodiversity has the potential to offer new opportunities for visitors, and may serve to widen visitors' understanding of the surrounding environment. Geological attractions range from areas with spectacular and popular geological or geomorphological scenery such as the Giant's Causeway in Northern Ireland, to areas and that run geology-related activities such as geological trails or fossil hunts, or museums which have specific palaeontological collections.
Geotourism can provide positive economic benefit to an area which may be suffering regional economic decline by providing new opportunities for geotourism-based initiatives. It is important that geotourism is sustainable, in terms of its impact on geodiversity, the surrounding environment and the local community. Underlining this, the Global Geopark Network has a strong focus on the contribution that geodiversity makes to sustainable economic growth, in particular through geotourism.
In the UK, sites such as the Jurassic Coast World Heritage Site in Dorset and East Devon, the Dinosaur Coast of North Yorkshire and the Aberlady and Malvern Hills Geopark are actively promoting themselves as areas for community involvement and geotourism.